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trade promotion management
Trade Promotion Management typically refers to one or more software applications that assist companies in managing their complex trade promotion activity.
Trade Promotion Management is a challenge faced by most CPG/FMCG companies around the globe. Consumer goods companies spend substantial amounts of time and money—14 percent of revenue, according to an AMR Research study—on promotions with retailers designed to boost revenue or increase/protect market share (or both).
== Gartner ==
Gartner believes that technologies related to managing trade promotions have never been more relevant, as the average revenue expended by manufacturers for promotions now exceeds 20%. More and more companies are leaving spreadsheets for automated technologies, while others are adding promotion optimization capabilities.
Gartner published the "Vendor Panorama for Trade Promotion Management in Consumer Goods" in March 2014.〔https://www.gartner.com/doc/2695320?pcp=itg〕
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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